Naif’s New & Improved Puri Ad

I’ve bee seeing this ad all over the billboards for the past few days. The first thing I thought of was wow, Naif has finally decided to modernize their ads. Like Finally!

I’m not a big fan of Naif, but I have always thought that their ads were so bad (and old and lame), and that they drove customers away rather than attract them. And that’s a shame. Naif as one of the best (in terms of freshness, variety, and uniqueness) fast food places out there, and it’s a shame to see people going to other places just because they had more attractive advertising.

This new ad is not great, but it’s a huge improvement. I just love how they’ve finally done with that paper soft drinks cup in their ads, replacing it with a glass one. It’s a small change, but it made a huge difference and adds a lot of sophistication.