Lowering a BMW car on top of a high mountain
September 21, 2012 1 Comment
It’s not an easy task lowering a real car on top of a 600-meter high mountain. This vid shows how difficult and dangerous that really is. Artist Jeff Koons created this beautiful BMW art car, which is a real BMW car that’s going to race in the Le Mans next year.
He wanted his car to get the most exposure, so he chose the Pulpit Rock mountain in Norway, the home country of the famous Scream painting. By putting his car on a 2,000-feet high mountain, he made sure the car earned great publicity and exposure, basically guaranteeing him huge fan foot traffic and news.